Bad Bunny for Balmain

This project explores a visionary Instagram ad campaign for Balmain, featuring global music icon Bad Bunny as the face of the brand. Known for his cultural impact, boundary-pushing fashion, and commitment to inclusivity, Bad Bunny embodies the values of diversity and self-expression that resonate with today’s audience.
The campaign concept highlights his unique ability to redefine gender norms through bold styling, blending vibrant streetwear with high-end couture, while leveraging his immense social media influence to connect with Gen Z and Millennials.