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Case Study: Pharrell Williams' Impact on Louis Vuitton and the Transformation of Fashion Marketing

Project type

Case Study on Pharrell Williams: The Future of Luxury Is ‘Freedom’ with Imran Amed

Date

September 2024

Location

Istituto Marangoni Miami

This case study critically analyzes LVMH's strategic decision to appoint Pharrell Williams as Louis Vuitton's Creative Director, exploring its alignment with shifting consumer behavior, evolving luxury trends, and the industry's embrace of diverse perspectives and social narratives.

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Natalie Grace Orms

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